Managing Digital Enterprise
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: ac Foundation of Digital Enterprise ac Technology Foundation and Talent Management for Digital Enterprise ac Digital Enterprise Strategy Planning and Implementation ac B2C Digital Enterprise: E-tailing ac B2C Digital Enterprise: E-Services ac B2B Digital Enterprise and Supply Chain ac Digital Platforms ac Digital Marketing and Advertising ac Digital Payment Systems ac Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.Zappos.com, which is a leading e-tailer of shoes and was acquired by Amazon in 2009, exceptional customer service is critical ... Never hiding your phone number -You want to talk to your customers. ... Germany, Italy, and Australia by LivePerson (2013), some perspectives of excellent customer services include: ac The threeanbsp;...
| Title | : | Managing Digital Enterprise |
| Author | : | Jun Xu |
| Publisher | : | Springer - 2014-10-10 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
