Strategic Customer Management

Strategic Customer Management

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qThe strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationshipsq--A customer experience centre, Mercedes-Benz World, based at Brooklands, Britaina#39;s first motor race track, was also opened. ... Quickly, the financial benefits to the MAs were established, as well as steady improvements in the key measures of customer satisfaction and customer loyalty. ... For example, additional volume of business was generated by CRM activities in the following areas: services booked, anbsp;...

Title:Strategic Customer Management
Author: Adrian Payne, Pennie Frow
Publisher:Cambridge University Press - 2013-03-28

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