Strategic Management in a Hostile Environment

Strategic Management in a Hostile Environment

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Shows how the tobacco industry has survived and grown in an increasingly hostile business environment.The introduction of new cigarette types (filter, hi-fi, low-tar, etc.; see below) drove the number of brands and their extensions from eighteen in l950 to over 450 in l995 and reduced the market share of the top three brands to as low as 35.5% in anbsp;...

Title:Strategic Management in a Hostile Environment
Author: Raymond M. Jones
Publisher:Greenwood Publishing Group - 1997-01-01

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